Welcome to Weekend Warrior Co. Issue No. 1

Welcome to Weekend Warrior Co. Issue No. 1

Welcome to Weekend Warrior Co.!  Here we believe that the Weekend Warrior life isn't just a brand it's a lifestyle.  It is waiting all week for the two days that matter most to us.  The days spent with family and friends and those friends that have become family.  It is the feeling of stepping into the cold rink in the morning getting ready to watch your favorite player hit the ice, or pulling up to the field smelling the fresh cut grass waiting to pull out your camping chair and coffee mug watching your kid hit the pitch, or slowing down enjoying your coffee on the beach watching the waves hit the coast and enjoying the smell of the salty summer air.  Those are the weekends that we live for and that is what we represent at Weekend Warrior Co.

I have always been someone who has had a creative gene.  From the time I was little crafting and creating with family was something I always loved to do.  Whether it was learning to sew with my grandma and nanny to learning to wrap beautiful Christmas presents with handmade bows with my aunt, to craft projects around the house with my mom the creative spark was something that drove me to create beautiful things.  That ultimately is what inspired me to create Weekend Warrior Co.

For me it started with a Cricut.  Like so many people, I wanted one to make things for my family and friends.  What began as a creative hobby quickly became something I genuinely loved.  I found myself designing shirts, gifts, and custom pieces for birthdays, sports teams, and special occasions.  Every project taught me something new and made me fall even more in love with the creative process.

Before long friends and family started asking for designs of their own.  That little machine sitting on my dining room table sparked something that I didn't even know was missing.  As time went on, I expanded into sublimation and DTF printing investing in more equipment and I began creating apparel for customers from home.  It was exciting to see people wearing something I designed, and every order reminded me why I loved creating.

But deep down, I knew I wanted to build something that was bigger than custom orders from my dining room.  I didn't just want to make shirts.  I wanted to build a brand.  Something that people could truly connect with.  Something that represented a lifestyle and felt like home.

The idea for Weekend Warrior Co. came from looking at our own lives.  Every week revolved around looking forward to the weekend, hockey games, baseball fields, beach days, and family adventures.  I realized there were so many people living that same lifestyle.  We work hard Monday-Friday so we can make the most of Saturday and Sunday.  That's what Weekend Warrior Co. is.

Weekend Warrior Co. wasn't built overnight.  It was built one day at a time.  One late night after work.  One design revision.  One logo. One collection.  One dream.  Every sweatshirt, every tee-shirt, every logo, and every collection has been thoughtfully designed to reflect the adventures that inspire this brand.

Whether it's our original coastal collection, our sports collections, or our seasonal drops, each design starts with the same questions "Does this feel like a weekend worth remembering?" If the answer is no, it doesn't make the collection.

THIS IS ONLY THE BEGINNING

Launching Weekend Warrior Co. has been both exciting a humbling.

Every order, every comment, every share, and every person wearing our designs reminds me why I started.

I'm incredibly grateful you have found your way here.  

Whether you are a hockey parent, a beach lover, a camper, a baseball fan, someone who loves the road trips, or simply someone who believes weekends are meant to be enjoyed, I hope you find something here that feels like it was made for you.

Thank you for being a part of this journey.

Here's to the weekends well lived.

XOXO, Jana

Founder Weekend Warrior Co.